BioPharma Alliance consultants are frequent contributors to the industry dialog, publishing papers, speaking at conferences, and providing perspective on issues of importance to our clients.
Some examples of our contributions are highlighted below.
"The Uptake Curve"
December 2010,MM & M - Medical Marketing & Media (pdf)
"Drug makers change sales rep rewards to focus on service"
August 31, 2010 Wall Street Journal (pdf)
"An Ace In The Whole"
August 2009,MM&M - Medical Marketing & Media (pdf)
"The Sales Force Agenda"
January 2009, Med Ad News (link)
"Saving Sales" Mike Luby Q&A with Pharma Exec
February 2008, Pharma Exec (pdf)
"The Best-Sellers List"
March 1, 2007, Pharmaceutical Executive (pdf)
"A Matter of Trust"
January 2007, Sales Management (pdf)
"Rep of A Salesman"
March 27, 2006, BusinessWeek (pdf)
"Marketing and Development: Harnessing a Sibling Rivalry"
February 1, 2006, BioExecutive International (pdf)